More than £7.3 million was injected into Devon's economy from this year's Tour of Britain cycle race.
Devon County Council hosted this year's section went from South Devon across Dartmoor.
And according to independent research commissioned by the tour organisers, an extra £7.3 million was spent in the county as a direct result of the event.
That is more than double the £3.1 million that was generated for the county's economy by the 2011 stage of the race.
This year's Devon stage has just been judged as the runner-up in the Devon Tourism Awards' Event of the Year.
Last year more than 125,000 spectators watched the Devon stage. This year there were 220,000 spectators – 160,000 were day visitors while over 60,000 stayed overnight.
A survey of more than 3,200 spectators revealed that, based on an average group size of 1.4 people, day visitors spent £62 per group and overnight visitors spent £105 per group.
This equates to gross expenditure of over £19 million which the researchers calculate means the Tour of Britain was worth £7.3 million net to Devon after allowing for spending which would have happened anyway.
Devon County Council's Cabinet Member for Economy, Enterprise and Employment, Will Mumford, said: "Once again, the Tour of Britain has proved an enormous success story for Devon."
Devon County Council hosted this year's section went from South Devon across Dartmoor.
And according to independent research commissioned by the tour organisers, an extra £7.3 million was spent in the county as a direct result of the event.
That is more than double the £3.1 million that was generated for the county's economy by the 2011 stage of the race.
This year's Devon stage has just been judged as the runner-up in the Devon Tourism Awards' Event of the Year.
Last year more than 125,000 spectators watched the Devon stage. This year there were 220,000 spectators – 160,000 were day visitors while over 60,000 stayed overnight.
A survey of more than 3,200 spectators revealed that, based on an average group size of 1.4 people, day visitors spent £62 per group and overnight visitors spent £105 per group.
This equates to gross expenditure of over £19 million which the researchers calculate means the Tour of Britain was worth £7.3 million net to Devon after allowing for spending which would have happened anyway.
Devon County Council's Cabinet Member for Economy, Enterprise and Employment, Will Mumford, said: "Once again, the Tour of Britain has proved an enormous success story for Devon."
