'The holidays are coming, holidays are coming' to Exeter this week, when the iconic Coca-Cola Christmas truck rolls into town.
From the television advert that reminds us all the Yuletide season is upon us, the Christmas truck will be delivering festive joy (and fizzy drinks) to Exeter.
On Wednesday December 19 the unmistakable red truck will park in Bedford Square.
Amid a winter wonderland complete with snow and Christmas trees, visitors will be invited to have their photo taken next to the illuminated truck between 1pm and 9pm.
And, of course, festive helpers will be on hand serving chilled Coca-Cola, Diet Coke and Coke Zero.
Wayne Pearce, Director at the nearby Princesshay Centre, said: "Princesshay is really excited to build the festive anticipation in the lead up to Christmas with the arrival of the iconic Coco Cola Truck.
"We are pleased to welcome the truck to Exeter, and we hope that lots of people will come along to soak up the festive atmosphere."
The Coca-Cola Christmas truck is touring the UK this winter, making 64 stops at towns and cities. The trip kicked off on November 14 in Elgin, Scotland, and the truck will make its final stop in Brighton on December 23.
The Coca‐Cola brand has become synonymous with Christmas since launching in 1931, when Haddon Sundblom created the world¬‐famous image of 'Coca-Cola Santa'. The Coca-Cola Christmas trucks first appeared on television screens in November 1995, and have since become a regular feature of Christmas TV schedules in more than 100 countries.
Zoe Howorth, marketing director for Coca‐Cola Great Britain, said: "Coca-Cola has a rich history of spreading Christmas joy through our marketing campaigns, with our 'Holidays are Coming' ad and truck which are loved across the world.
"We're excited to be joining together with consumers in the countdown to Christmas and sprinkling some Coca‐Cola Christmas magic, harnessing both the brand's heritage and core media platforms to spread some festive cheer."
Hundreds of people across the UK have taken to social networking site Twitter to discuss the Coca-Cola Christmas truck tour.
Twitter user @davidajquilty wrote: "Standing next to the Coca Cola Christmas truck last night was a dream come true at last. #holidaysarecoming".
Meanwhile @Staceylouise86 in Manchester said: "Seeing the coca cola truck later with my babies, #cantwait".
